Our Story
Who is LOUD?
LOUD is luxury but with personality. Celebrated for its exceptional lacquers that are cruelty-free, long-lasting, quick-drying, and vegan.
As a female-owned brand, LOUD is not just about high-quality products but also fosters a community of BABBS, who like to have fun and stay LOUD. Welcome to the Party 🎉
- 500+ five-star reviews
- Over 150 shades with a variety of finishes available
- Featured on Vogue's "Hot List"
- Collab’d with Bailey Sarian, Ariel Versace, Gibi, Netta, Abby Wren, Kelli Marissa, Hush Puppies, Dixxon and more.
The LOUD Lounge Inception
Originated in Waco, Texas The LOUD Lounge began in the front of LOUD's warehouse. While experimenting with nail polish, we realized that if we enjoyed crafting custom polishes, our Babbs might also love it. Our intuition proved right, leading us to transition the unique experience from the warehouse to a renovated pink Airstream.
Airstream
The flagship LOUD Lounge remains in Waco and offers a variety of services. We also now offer parties in select other cities as well as fully customizable polishes virtually via our website.
LOUD Lounge Licensing
Want to own your own LOUD Lounge? We're looking to bring The LOUD Lounge experience to more cities, no Airstream needed but must have a physical location to work out of. It's easy to learn if you know anything about color theory and the basics of nail polish finishes.
Reach out and let us know if you are interested and we will be in touch!